WATCH WHAT YOU BUY

There's a new shopping centre opened in Cardiff. St David's 2. (St David's 1 opened almost 25 years ago and so has eighties written all over it). This one is modern and futuristic; great wide malls and soaring ceilings. Influenced I guess by New York or Milan - somewhere continental anyway where space isn't at a premium.

The shops are correspondingly big - and not all are brash. Some are actually quite elegant. Like those selling jewellery and watches.

Despite this being the time of year when advertisements for expensive watches crowd the Christmas pages of every glossy magazine, I've never really paid them much attention before. Watches that is. But here I was outside some great emporium whose windows were filled with those brands beloved of the advertisers and counterfeiters - Rolex, Omega, Breitling, IWC, Tag Heuer, Patek Phillippe, Tissot, Rotary, Seiko and the rest. (If some of these brands rank themselves too exclusive to be sold in Cardiff emporia, then I apologise in advance. I really can't remember exactly what I saw except a numbing sameness).

But what really disturbed me were the prices! These are always carefully excluded from the full page glossy advertisements of John Travolta beside some racy aerobatic single-seat plane or the one of the proud father and his intimidated and gauche-looking son.

The little price tags in the window spoke of £2,000, £3,000. £4,000, £5,000! Five thousand pounds! For a watch?

You can buy a perfectly adequate watch these days for less than you'd pay for a half-good bottle of wine. Indeed you can buy timepieces in the market for less than the cost of a cup of coffee.

Now of course you get what you pay for. And I have no doubt that some of the expensive watches do a great many things with an accuracy hitherto unknown to science. But who really needs a chronometer?

There are of course occasions when people need to time things accurately. But isn't it easier to use a stopwatch? And who, apart perhaps from a round-the-world yachstman actually needs a chronometer when radio is there to give us a time check every hour, on the hour.

My electric £20 watch - gold plated, slim, tan strap - never needs winding and tells me the time to within 2 seconds each year. Who needs more?

So it isn't waterproof down to 60 metres or whatever - but then I have no plans to go scuba diving and even if I had would I really want to dive with a watch costing several thousand pounds?

So why do people buy these chunky, all singing, all dancing, ridiculously over-engineered slabs to put on their wrists? I mean it is not even as though they look attractive. The womens' versions are smaller, lighter, but even they fail to look anything but ugly, even with a coarse (and mightily expensive) facelift of diamond studding.

Where has elegance gone? Why don't Apple Macintosh make watches?

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I've had a cold most of the week. It started at the weekend and by Tuesday evening I thought I was over the worst of it. I was due to attend a meeting in London on Wednesday; my ticket was bought - it seemed wimpish to cancel. And in fact although the day itself went quite well (apart from a delayed arrival due to a 'fatality on the line') my energy levels held up and without undue coughing and sneezing. Yet I felt infectious and wondered whether I should really have stayed at home? On the other hand, sandwiched on the tube I had at least three people coughing and spluttering over me. Other people spluttered when in a spare hour I looked in at the British Museum. Can one get two colds at once, I wanted to ask myself? And if not why not?